iT Matters March 2026
Political branding is not new to Indian polity. It evolved during the Independence movement when political personalities like Mahatma Gandhi, Pandit Nehru, Subhashchandra Bose, Dr.Rajendra Prasad, Rajaji, Dr.Ambedkar and Maulana Azad became the inspiring symbols for masses. They collectively represented the popular resent and aspirations of the people. Post-Independence, for many years, it was Nehru […]


